Lapsed givers

No donation in 90+ days → Send a gentle "we miss you" email with an easy link to give again.

Major donor prospects

3+ gifts and average over $200 → Invite to a stewardship event or personal thank-you call.

Recurring supporters

Active monthly subscription → Thank with impact reports showing what their giving funds.

Campaign champions

Gave to 3+ campaigns this year → Offer a peer fundraising page to amplify their enthusiasm.

New supporters

First gift in the last 30 days → Welcome email series introducing your mission and impact.

Pledge holders

Active pledge with upcoming payment → Reminder with fulfillment progress and easy payment link.

Segment builder with pre-built templates for common donor groups

Pre-built segment templates — or build your own from scratch