Group supporters by what they do, not just who they are. Segments update automatically as giving behavior changes.
No donation in 90+ days → Send a gentle "we miss you" email with an easy link to give again.
3+ gifts and average over $200 → Invite to a stewardship event or personal thank-you call.
Active monthly subscription → Thank with impact reports showing what their giving funds.
Gave to 3+ campaigns this year → Offer a peer fundraising page to amplify their enthusiasm.
First gift in the last 30 days → Welcome email series introducing your mission and impact.
Active pledge with upcoming payment → Reminder with fulfillment progress and easy payment link.
Pre-built segment templates — or build your own from scratch